Akçansa, which continues to work around the focus areas of ‘reducing its environmental footprint‘ and ‘circular economy‘ within its 2030 sustainability roadmap, has implemented an important communication campaign.

Since 2019, the company has recycled 970 million kg of waste as an alternative resource and reintroduced it to the economy, and draws attention to its efforts that make a difference for a sustainable future with the ‘You Are Not Waste‘ campaign.

Within the scope of the campaign by Magnet20, the feeling of sadness of ‘no longer being useful’ through the eyes of tyres, plastics and industrial waste is conveyed to the audience in an emotional tone. At this point, it is emphasised that Akçansa, with the initiative undertaken by Akçansa, brings tyre, domestic-industrial plastic, furniture waste, treatment sludge and RDF waste into production and ensures that they are transformed into energy rather than being mixed with nature.

Using the motto “You Are Not Waste” for waste, Akçansa defines that they are no longer waste with a writing style design within discourse.

You can watch the campaign film via the link below.

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Advertiser: Akçansa

Advertiser’s Official: Banu Üçer, Yeliz Sarı

Advertising Agency: Magnet20

Head of The Agency: Ferit Yücel Demirtaş

Executive Creative Director: İrfan Demirci

Project Manager: Elif Zeynep Filizci

Copywriter: Cansel Şanlı, Merve Kaymak

Creative Design: Şeymanur Saraç

Social Media Manager: Mustafa Koni

Production Company: Case Productions

Director: İrfan Demirci

Producer: Selim Kemahlı, Burcu Akyıldız Cinematographer: Eray Arslantürk