Vision & Mission


“Sustainable growth beyond all borders”

To achieve a sustainable growth beyond all borders within the construction materials industry as a company trusted by all stakeholders and offering the most preferred business model.


Through our culture abiding the social, environmental, legal, and ethical values, to become a pioneering construction materials company that constantly improves the quality of life for the community by creating value for the;

  • Customers, through innovative products, services and solutions,
  • Stakeholders, through superior financial performance,
  • Employees, through a corporate philosophy which emphasizes occupational health and safety as well as opportunities for ongoing growth,
  • Environment, by giving priority to the use of alternative fuels and raw materials, recycling processes and biological diversity, and
  • All other stakeholders.