Press Room

Akçansa show at 39th Yapı – TurkeyBuild Exhibition

11.05.2016

3rd Bridge Walk at Yapı – TurkeyBuild Exhibition

Akçansa, the leader construction materials company of Turkey, has been the center of interest with its technological booth at 39th Yapı – TurkeyBuild Exhibition held on May 10-14.

MineCraft game adapted by Akçansa for its reference projects, interactive map displaying the fields of operation, and virtual reality projects draw attention. Visitors are also having a different type of experience by walking on the 3rd Bridge with virtual reality glass.

Akçansa, the leader construction materials company of Turkey, led the way in 39th Yapı – TurkeyBuild Exhibition gathering the representatives from the construction industry together, and provided a different type of experience to its visitors. Akçansa included its reference projects to MineCraft, the most played game of the world with more than 100 million users in total and with more than 1 million instantaneous players. Thus, Akçansa allowed the visitors to construct giant reference projects such as the 3rd Bridge and Türk Telekom Arena, as well as to construct Betonik City in the game.

MineCraft is built in Istanbul

Akçansa built reference projects of Betonsa for MineCraft for the Yapı – TurkeyBuild Exhibition. More than 42 million bricks were used in 240 hours for the construction of game. Akçansa’s booth received a high interest from the visitors, while more than 500 people have crossed the 3rd Bridge by walking with virtual reality glass on the first day of the exhibition.

Augmented Reality at Akçansa booth…

Akçansa introduced its current projects to the participants through Augmented Reality application which enriches the real images reflected on the screen by using the camera of tablet computers and smartphones through virtual reality. Visitors of the booth displayed the fields of operation of Akçansa through a single touch-screen on an interactive map.

Zenar: “We are launching works that create a difference for everyone”

Stating that Akçansa exhibits innovative approaches by following the market dynamics, customers, and the needs of customers, Akçansa General Manager Umut Zenar said, “Akçansa is the leader of construction materials industry of Turkey. This leadership, however, does not only arise from the performance in figures. As a pioneering company valuing the innovations, we are developing products and services meeting the innovative demands of our customers. We are launching works that create a difference for everyone.”

Akçansa continues receiving several awards

Elected as the “Most Admired Company” of the cement industry for 14th time consecutively in the “Most Admired” organization of the Capital Magazine, Akçansa also received Low Carbon Heroes Award within the scope of 3rd Istanbul Carbon Summit with its Microalgae Project aiming reducing the carbon emission. Akçansa also received the Grand Prize by ranking first in “Value Creator” category of the seventh Sabancı Golden Collar Awards. In the same organization, Akçansa also received first place award in Business Equality, first place award in individual category of Market Orientation, and honorable mention award in Investment in People.

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